Antioxidant Power Serum

• 20% L ascorbic acid (collagen support, antioxidant, anti-inflammatory, repairs photodamage)
• 2% Niacinamide B3 (antioxidant, reduces pores, smooths skin)
• 1 % Tocopherol (vitamin E – antioxidant)
• 1% Ferulic acid (antioxidant, supports vitamin C & E antioxidant activity)
• 0.5% Pantothenic acid B5 (anti-stress vitamin)

This potent antioxidant serum works like a shield to protect your skin from the ageing effects of environmental damage caused by UV radiation, pollution, toxins and chemicals in the environment.

Antioxidants work to neutralise free radicals in the skin. Free radicals are harmful and damaging electrically charged molecules that cause oxidisation of the cells. This is rather like biological rusting. We know that oxidisation accelerates skin ageing ~ using antioxidants daily considerably protects your skin cells from the damaging effects of free radicals. Antioxidants protect against the effects of UV exposure (sun), pollution, smog, city grime, chemicals, alcohol & smoking – all of which create free radical damage.

Our antioxidant serum combines four of the best scientifically proven skin antioxidants in the most active form ~ Vitamin C, Vitamin E, Vitamin B3 (niacinamide) and ferulic acid. It is a truly magnificent, high calibre formulation for anyone serious about skin health.

Suitable for all skin types

Vitamin C: Vitamin C is the most scientifically researched, proven and evaluated of all antioxidants. We use it in the L ascorbic acid form because studies show that this form of vitamin c is stable and able to penetrate deeply into the skin to disarm free radicals. We use it in a powerful 20% concentration to super charge your skin’s ability to fight oxidative damage. Vitamin C protects the skin from oxidative stress by sequentially donating electrons to neutralise free radicals.

Ferulic acid: is found naturally in the seeds of fruits as well as some vegetables, nuts, bran and grains. It is a potent antioxidant that fights free radicals reducing potential cellular damage. Ferulic acid helps stabilise the antioxidant actions of vitamin C & Vitamin E.

Vitamin E: is another well studied and powerful antioxidant. It occurs naturally in the skin but easily becomes depleted due to constant environmental exposure to the sun, pollution, infrared, smog etc. It works best with, and to enhance the effects of, Vitamin C.

Niacinamide (Vitamin B3): is an antioxidant, reduces pores, smooths the skin & helps improve the skin barrier function.

Sodium Hyaluronate: is a super skin hydrator due to its capacity as a humectant. This means it is able to hold up to 1000 times its weight in water. It also works as an antioxidant and a skin protector. It has been used in dermatology for many years to try skin dehydration.

Studies:

Studies have shown that Vitamin C is equally effective against both UVB (290-320 nm) and UVA (320-400 nm) exposure.(Tracikovicj SS Arch Otolaryngol Head Neck Surg. Use of Topical ascorbic acid & its effects on photo damaged skin topography. 1999 Oct: 125(10):1091-8)

Studies have also shown that L ascorbic acid works well alone as an antioxidant & photoprotector, but works ever better in conjunction with Vitamin E. Studies show that Vitamin E potentiates the action of Vitamin C four-fold and that Vitamin C and Vitamin E together protect the hydrophilic and lipophilic compartments of the skin cell. What this means is that Vitamin C and Vitamin E used together synergistically limit chronic UV damage by significantly reducing both cell apoptosis and thymine dimer formation.

Studies have shown that a combination of at least 0.5% ferulic acid with L ascorbic acid 15% and tocopherol 1% increases the Vitamin C’s potency 8 fold. (Farris PK. Cosmetical Vitamins: Vitamin C. In: Draelos ZD, Dover JS, Alam M, editors. Cosmeceuticals & Procedures in Cosmetic Dermatology. 2nd ed. New York: Saunders Elsevier; 2009. pp. 51–6)

Use 3-7 drops on face, neck, décolleté &amp; hands as required. <strong>AM </strong>

Always replace the lid and keep out of direct sunlight to preserve the activity of the antioxidant.

Once opened this product will have a shelf life of 6 months. After that it will likely have oxidised and will no longer work effectively to protect &amp; shield the skin.

Aqua (water), Ethoxydipropanediol, L Ascorbic acid, Propylene Glycol, Glycerin, Laureate 23, Tocopherol, Ferulic Acid, Panthenol, Triethanolamine, Sodium Hyaluronate, Sodium PCA, Niacinamide, Phenoxyethanol, Ethylhexylglycerin.